The Fishbites Story

Fishbites are the result of a lifelong passion for fishing and decades of scientific research. Carr Specialty Baits, Inc., maker of Fishbites, is a family-owned business founded in 2001 in St. Augustine, Florida, by avid angler and world renowned marine researcher Dr. William Carr.

A University of Florida professor for more than 30 years and a founding scientist of the C.V. Whitney Marine Laboratory in Marineland, Florida, Dr. Carr devoted his career to studying the feeding behaviors of marine species.  His pioneering research methods led to key findings about the chemical stimulants fish use to detect and track their prey.

What Carr discovered, contrary to popular belief, is there is little in common between what humans smell in the air and what fish detect in the water. Fish can only detect and react to chemicals which have been dissolved in water.  Odors that persist in the air do not necessarily dissolve in water and are therefore not detectable or attractive to fish.

Hence, Carr Specialty Baits focused on replicating natural, water soluble feeding stimulants in the lab, creating a more refined and potent form. This ingenious breakthrough represents a new era in artificial bait technology. The result is an ever-expanding Fishbites product line of clean, convenient and effective alternatives to natural baits. Anglers have been reporting more catches ever since!

To meet the needs of anglers fishing for a range of species, using different fishing styles, and accommodating various weather conditions, Fishbites are now available in two formulations for saltwater fishing:  Fast Acting and Longer Lasting.  A new line of Fishbites products for freshwater are in development - stay tuned.

 

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