Fishbites Expands Partnership with Unruled Amid Accelerated Growth

Fishbites Expands Partnership with Unruled Amid Accelerated Growth

FOR IMMEDIATE RELEASE

St. Augustine, FL & Charleston, SC — Fishbites, a pioneer in scented bait innovation, has expanded its partnership with Unruled, a marketing agency specializing in the outdoor lifestyle category, as the company continues to build momentum and scale its business.

Originally engaged to support distribution and sales growth for its catfish bait products, Unruled’s role has quickly evolved into a broader strategic partnership. The agency now supports Fishbites across marketing strategy, research, planning, media, and Amazon marketplace optimization, helping position the brand for its next phase of growth.

For 25 years, Fishbites has been busy revolutionizing the fishing industry with its game-changing brand of scented baits and lures. As demand for its products continues to grow, the company identified the need for a more integrated marketing approach to unlock new opportunities across retail, e-commerce, and brand visibility.

“Our initial focus was on expanding sales and distribution of Fishbite’s catfish bait, but it quickly became clear that the opportunity was much bigger,” said Scott Brandon, CEO of Unruled. “Fishbites has built an incredible product line and a loyal following over the years. We’re excited to help them unlock their full growth potential by bringing a more strategic, connected approach to their marketing.”

The partnership reflects Fishbites’ commitment to investing in long-term growth and building a stronger, more unified presence in the marketplace.

“From day one, the Unruled team has felt like an extension of our own,” said Mike Carr, Marketing Director at Fishbites. “They understand our category, our customers, and where we want to go as a brand. What started as a focused engagement has grown into a true partnership, and we’re excited about what we’re building together.”

As Fishbites continues to expand its footprint, the company sees marketing as a key driver of its future success—fueling both brand awareness and sales across channels.

About Fishbites

For 25 years, Fishbites has been revolutionizing the fishing industry with its innovative line of scented baits and lures. Known for durability, effectiveness, and ease of use, Fishbites products are trusted by anglers across the country. Based in St. Augustine, Florida, the company continues to push the boundaries of performance fishing bait while expanding its reach across retail and e-commerce channels.

About Unruled

Unruled is the leading integrated agency for outdoor brands. We don't just market to outdoor consumers—we live the lifestyle, study the culture, and shape the category. As a full-force growth partner, we align strategy, high-performance creative, media, and technology into one integrated system built to drive results and never waste a single opportunity. With grit, guts, and deep industry insight, we help brands scale smarter, connect authentically, and turn bold ideas into unstoppable momentum. If you’re ready to lead the pack, not just follow it—we’re your guide.