Fishbites® launched new baits for the new year to kick off their 25th Anniversary

Fishbites attended the Big Rock Sports Show in Nashville earlier this month and launched a wide variety of new baits. This launch was the first leg of the company’s 25th anniversary celebrations!

First up, Fishbites Fight Club Lures are sure to bring the fight to you and now there isa 5” Mullet ready to reel in your next personal best catch. This larger profile soft lure was made with big fish in mind and is packed with Fishbites flavor/scent technology. Also new to the Fight Club line-up are new colors in the Fishbites Fight Club Dirty Boxer Curly Tails: the Pink Shiner & the Bruiser. These baits are already putting great fish in the boat!

Also new for 2025, Fishbites® has released a mullet scent in the E-Z Baits & E-Z Pro line-up. Both are made with the Longer Lasting formula which provides extra durability for extended periods of time. These baits feature a cloth binder in the middle of the bait that keeps it on the hook despite the efforts of notoriously toothy bait stealers. These baits are going to crush fish both inshore and offshore! 

And last, but certainly not least, Fishbites® has created a new Catfish bait & added the very popular Blood color. Fishbites® Catfish Baits have all the advantages of natural bait – and then some! It’s the stink bait that doesn’t stink. (Well, at least not to humans!) Anglers cannot smell it but trust us, there’s a powerful punch of STINK! Fishbites® Catfish Baits are heavily infused with the proven flavor/scent technology that creates a scent trail that catfish can’t resist!

“We couldn’t be more excited to release many new baits and the long-awaited mullet scent to celebrate 25 years of Fishbites! Our promise to create the highest quality products while continuing to innovate has been, and will always be, very important to our family and our team,” said Terry Dillinger, President & CEO of Fishbites.

To learn more about this game-changing line up of baits, view or download our catalog here. For information on becoming a dealer in your area, e-mail info@fishbites.com.

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